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EQ BY DESIGN
Soil Health
women
MUSIC
Team
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  • Founder
Contact
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Chief Design Thinker & Strategist

Global Design Thinker, Founder & Strategist

The Singaporean in Pakistan since 2006, Turab is a product developer & a strategist. He is highly creative & applies design thinking in mapping out route to success strategies. He continues to seek improvements to processes in whatever he does to optimise efficiency & maximise #truedata acquisitions. He has been noted as disruptive wherever he works.  He is human centric in design communication & customer oriented in product design & development.

art + creative & content + strategy & communication design

There's much to see here. So, take your time, look around, and learn all there is to know about how I may help you.. I hope you enjoy my body of work accumulated in my professional journey before TRAMENDOUS,  and take a moment to drop me a line.

Proceed to Portfolios over Time

Tremendous before TRAMENDOUS! - AGENCY & CLIENT SERVICING

Men's Fashion

Bespoke Home Lifestyle

Bespoke Home Lifestyle

Bespoke Fashion @ The Agency formerly known as Purple Arts & Communications. 


Art & Communication Design + Design Thinking & Disruption

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Bespoke Home Lifestyle

Bespoke Home Lifestyle

Bespoke Home Lifestyle

Bespoke & Luxury Furniture & Home Lifestyles @ The Agency formerly known as Purple Arts & Communications. 


Art & Communication Design + Design Thinking & Disruption

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Beauty & Bridal

Bespoke Home Lifestyle

A Global Urban Style Culture

Beauty & Brides @ The Agency formerly known as Purple Arts & Communications. 


Art & Communication Design + Design Thinking & Disruption

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A Global Urban Style Culture

A Global Urban Style Culture

A Global Urban Style Culture

TONI&GUY Culture Creation Lahore @ The Agency formerly known as Purple Arts & Communications.

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National Beauty Brand Uplift

A Global Urban Style Culture

National Beauty Brand Uplift

DEPILEX Culture Creation @ The Agency formerly known as Purple Arts & Communications.

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Lahore's Jewellery Story

A Global Urban Style Culture

National Beauty Brand Uplift

Hanif Jeweller's Uplift & Re-Branding  @ The Agency formerly known as Purple Arts & Communications.

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Global Jewellery Story in Lahore

Global Jewellery Story in Lahore

Global Jewellery Story in Lahore

The DAMAS Stories @ The Agency formerly known as Purple Arts & Communications.

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Food Culture

Global Jewellery Story in Lahore

Global Jewellery Story in Lahore

Veranda Bistro @ The Agency formerly known as Purple Arts & Communications.

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Renewables Culture

Global Jewellery Story in Lahore

Renewables Culture

Renewable Energy Story @ The Agency formerly known as Purple Arts & Communications.

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Paints & Coatings

Brand Culture for Retention

Renewables Culture

World Records @ The Agency formerly known as Purple Arts & Communications.

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Brand Culture for Retention

Brand Culture for Retention

Brand Culture for Retention

Over 150 publications for Brands Public Relations & Culture Creation @ The Agency formerly known as Purple Arts & Communications. Including interviews with some of the Nation's most Iconic Figures such as Former Prime Minister Imran Khan, Pakistani Humanitarian - Abdul Sattar Edhi, along with Sports Stars, Writers, Thinkers & Social Icons

Over 150 publications for Brands Public Relations & Culture Creation @ The Agency formerly known as Purple Arts & Communications. Including interviews with some of the Nation's most Iconic Figures such as Former Prime Minister Imran Khan, Pakistani Humanitarian - Abdul Sattar Edhi, along with Sports Stars, Writers, Thinkers & Social Icons of Pakistan. 


Art & Communication Design + Design Thinking & Disruption + Strategy & Product Development

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Tremendous before TRAMENDOUS! - CORPORATE & NATIONAL WORK |

E-Commerce for Urban Pakistan

Sustainable Pakistan Design Story

Sustainable Pakistan Design Story

product developer & designer for digital, corporate & national campaign & communication design in Pakistan  | Developing & Leading with In-house Team

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Sustainable Pakistan Design Story

Sustainable Pakistan Design Story

Sustainable Pakistan Design Story

Concept & Story designer for digital, corporate & national messaging & communication design in Pakistan  | Developing & Leading with In-house Team

Watch

E-commerce Culture Creation

Sustainable Pakistan Design Story

Leveraging the Campaign for Brand Victory.

National Ecommerce Store - complete product range strategy. Concept & Story designer for digital, corporate & national messaging & communication design in Pakistan  | Developing & Leading with In-house Team

Watch

Leveraging the Campaign for Brand Victory.

Leveraging the Campaign for Brand Victory.

Leveraging the Campaign for Brand Victory.

Digital , Corporate & National campaign communication design in Pakistan  |  Ali sparks the revolution - Developing & Leading with In-house Team & Media Buying Agency for ATL.

Watch

Campaign Retention & Hype Creation

Leveraging the Campaign for Brand Victory.

Campaign Retention & Hype Creation

Digital , Corporate & National campaign communication design in Pakistan  |  Kabul Kabul Kabul - (Yes) -   Developing & Leading with In-house Team 

Watch

Campaign Retention & Hype Creation

Leveraging the Campaign for Brand Victory.

Campaign Retention & Hype Creation

Digital , Corporate & National campaign communication design in Pakistan  |  The Jab - Developing & Leading with In-house Team 

Watch

Campaign Culture Amplification

Brand Culture Engineering - Humanising the Culture

Campaign Culture Amplification

Digital , Corporate & National campaign communication design in Pakistan  | A Video MemeSeries of 4 Whatsapp Family Chats - Developing & Leading with In-house Team 

Watch The 1ST Episode

Campaign Culture Amplification

Brand Culture Engineering - Humanising the Culture

Campaign Culture Amplification

Digital , Corporate & National campaign communication design in Pakistan  | Papa Panda Culture - Developing & Leading with In-house Team 

Watch

Brand Culture Engineering - Humanising the Culture

Brand Culture Engineering - Humanising the Culture

Brand Culture Engineering - Humanising the Culture

Digital , Corporate & National campaign communication design in Pakistan  | Real Papas - Developing & Leading with In-house Team 

Watch

Brand Culture & National Solidarity Missions

Brand Culture & National Solidarity Missions

Brand Culture Engineering - Humanising the Culture

Digital , Corporate & National campaign communication design in Pakistan  | AJK EARTHQUAKE RELIEF - Developing & Leading with In-house Team, & Group wide coordination 

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Brand Culture & National Solidarity Missions

Brand Culture & National Solidarity Missions

Brand Culture & National Solidarity Missions

Digital , Corporate & National campaign communication design in Pakistan  |  Dear Prime Minister -Developing & Leading with In-house Team,.

Watch

Campaign Culture Amplification

Brand Culture & National Solidarity Missions

Brand Culture & National Solidarity Missions

Digital , Corporate & National campaign communication design in Pakistan  |  Papa  Switches to a brand new groove - Developing with Agency & In-house Team.

Watch

Tremendous before TRAMENDOUS! - CORPORATE & NATIONAL WORK |

Urban Brand Culture Engineering

Campaign Culture Retention & Brand "POP" Culture Creation

Campaign Culture Retention & Brand "POP" Culture Creation

AARAM KA HAY NAAM - Made for Dreamers - concept, segment strategy, product developer & brand designer for digital, corporate & national campaign & communication design in Pakistan  | Developing & Leading with Agency & Product Development Team

Watch

Campaign Culture Retention & Brand "POP" Culture Creation

Campaign Culture Retention & Brand "POP" Culture Creation

Campaign Culture Retention & Brand "POP" Culture Creation

PAPAS ARE PANDAS | Concept & Story designer for digital, corporate & national messaging & communication design in Pakistan  | Developing & Leading with In-house Team

Watch

New Sleep Story Pakistan

Campaign Culture Retention & Brand "POP" Culture Creation

Brand Culture & National Solidarity Missions

The Perfect Sleep - Concept & Story designer for digital, corporate & national messaging & communication design in Pakistan  | Developing & Leading with In-house Team

Watch

Brand Culture & National Solidarity Missions

Leveraging the Campaign Series for Brand Reinforcement.

Brand Culture & National Solidarity Missions

Digital , Corporate & National campaign communication design in Pakistan  |  Dear Kate - Developing & Leading with In-house Team 

Watch

Brand Culture & National Solidarity Missions

Leveraging the Campaign Series for Brand Reinforcement.

Leveraging the Campaign Series for Brand Reinforcement.

Digital , Corporate & National campaign communication design in Pakistan  |  Helping Ordinary People Everyday - HOPE- Developing & Leading with In-house Team , Agency, & Group wide participation

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Leveraging the Campaign Series for Brand Reinforcement.

Leveraging the Campaign Series for Brand Reinforcement.

Leveraging the Campaign Series for Brand Reinforcement.

Digital campaign communication design in Pakistan  | Ali Revisited - Developing & Leading with In-house Team 

Watch

Product Story Throwback

Urban Brand Culture Engineering - Ecommerce Lifestyles

Product Story Throwback

Product Values & EQ DESIGN | GODI + SOS CHILDREN- Developing & Leading with In-house Team,  Agency, & Product Development Team

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ODE - Campaign V-DAY

Urban Brand Culture Engineering - Ecommerce Lifestyles

Product Story Throwback

Digital , Corporate & National campaign communication design in Pakistan  | SA RA GA MA PA- LEGALLY PAPA- Developing & Leading with In-house Team & Production House

Watch

Urban Brand Culture Engineering - Ecommerce Lifestyles

Urban Brand Culture Engineering - Ecommerce Lifestyles

Urban Brand Culture Engineering - Ecommerce Lifestyles

Digital , Corporate & National campaign communication design in Pakistan  | The Millennial Series-Made for Dreamers - Developing & Leading with In-house Team,  & Product Development Team

Watch

Brand Culture & National Solidarity Missions

"Hits & Misses" Industry Review 2019 - Loved by Reviewer

Urban Brand Culture Engineering - Ecommerce Lifestyles

  APS - 5 YEARS ON- Developing & Leading with In-house Team,  

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"Hits & Misses" Industry Review 2019 - Loved by Reviewer

"Hits & Misses" Industry Review 2019 - Loved by Reviewer

"Hits & Misses" Industry Review 2019 - Loved by Reviewer

Digital , Corporate & National campaign communication design in Pakistan  | Campaign Copywriter & Strategist - THE ATL & DIGITAL - Developing & Leading with In-house Team & Media Buying Agency for ATL, along with Additional Agencies during the campaign timeline. 


Art & Communication Design + Design Thinking & Disruption + Strategy & Product Development

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TRAMENDOUS EQ AGENCY | A DIVISION OF METAGOOD RESEARCH & INDUSTRIES - All Rights Reserved. 2024

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